oso takes the name of the brave former macchi school director who dared to cross the country on a bicycle during the dead of winter in order to raise money for the school in tobatí. oso had never crossed a state line on his bike (let alone his small connecticut town). come game time, however, oso knew he had to #beardown. he set sail from florida to san diego with bati cofounder taylor with nothing but chillingly cold headwinds on the horizon. oso's grit is what makes us able to give a LIFETIME GUARANTEE for the belt. we design our belts to weather the test of time. so don't worry about wear and tear - osito can bare even the worst of conditions! *oso kept a blog on the bike trip - check out the ow i'm laughing so hard my abs hurt stories of the dudes on the open road (shoulder). one of them involves getting chased by pit bulls. twice.